Are Marketing Agencies Getting Replaced by AI?
3 min read
You’ve probably seen the headlines. AI can now write your ads, build your funnels, analyze your data, and even respond…
ScoreboardZ
ScoreboardZ content about marketing, metrics, and the gap between what businesses measure and what actually matters. Originally published in our ScoreboardZ newsletter, these posts dig into the problems most founders do not realize they have.
“The Real Problem: Inputs and Outputs Live in Different Universes” was originally published on our ScoreboardZ newsletter. It gets at something I see constantly: the things you control and the results you want are not in the same conversation.
“Founders Get the Cart Before the Horse” is blunt. Most founders do not have a marketing problem. They have a sequencing problem. This post explains the difference.
“The Rule Of 100” lays out the most boring, least exciting, wildly effective way to get to $1M a year with one offer. No tricks. Just consistency.
More ScoreboardZ posts coming. I write these because the gap between what businesses track and what they should track keeps getting wider.
SCOREBOARDZ: Stop Chasing Money and Start Creating It
2 min read
Most people get it backwards when they start a business. They focus on the money first instead of focusing on…
Why Your Business Needs a Scoreboard
2 min read
Every sport has a scoreboard. Why doesn’t your business? If you’re a founder or business owner, what do you use…
The Best Way to Start a Business Isn’t a Secret Hack
2 min read
The best way to start a business isn’t a secret niche or hack. It’s this: Do something you love so…
The Real Problem: Inputs and Outputs Live in Different Universes
8 min read
Originally published on our ScoreboardZ newsletter. Click here to subscribe. Alex Hormozi’s whole thing in $100M Leads is simple: there…
Founders Get the Cart Before the Horse
6 min read
Most founders don’t have a marketing problem.They have a “what the heck are we even measuring?” problem. Originally published on…
The Rule Of 100
7 min read
The Rule of 100 is the most boring, unsexy, wildly effective way to get to $1M/year with one offer. Originally…